These are high quality paper towels. They make cleaning a lot easier. They are strong enough to clean cars, counters, bathroom and kitchen messes, but soft enough to wipe your kids faces with. They last a long time so there is less waste. They are softer, stronger, thicker and more absorbent than most of the other brands I have tried, but best of all they are eco friendly. They are made with 100% virgin wood pulp. The 2 ply paper towels have 70 sheets per roll. These paper towels do break down when they have been wet for a while, which is to be expected with eco friend paper products. This is not an issue for me, because I try to only use eco friendly products or reusable products like dish clothes. However i'm a bit of a germ-a-phob so there are some things I want to clean with something I can throw away and that is why I buy paper towels. I received these paper towels in exchange for an honest review. You can purchase these paper towels HERE!